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5 Reasons Why Sam’s Club Chose Zuhoo

The Sam’s Club Virtual Santa Event

Earlier this year, when most people were still in full summer mode, we were asked if we could help Sam’s Club with a virtual Santa program. Sam’s Club membership is at an all-time high with revenues surging at nearly 600 locations. They were gearing up for a big holiday season to serve pent-up demand from members who are planning for large family gatherings.  

Sam’s Club was planning store events that would run in November and December and they wanted to include a visit with a virtual Santa. They told us how they planned on setting up big-screen TV’s at the stores with cameras and microphones. They’d line-up customers who wanted to speak with Santa, virtually.

They needed a partner that could help make it happen serving thousands of customers per day, across all USA time zones, with no lapse in coverage throughout the days. Sam’s Club does everything big. They needed a partner that could make sure the Big Guy himself could deliver a little Santa magic.

Here are 5 reasons why Sam’s Club chose Zuhoo for their virtual Santa store events.

  1. Quality – Being an on-camera Virtual Santa is different than being in a traditional bricks & mortar retail environment. The skills to look into a camera and deliver the magic are more demanding than posing for a 2-minute photo op at the mall. Our Clauses are carefully selected following a rigorous audition process. Our year-round Talent team is looking for that twinkle in the eye combined with amazing storytelling skills. Our Santa’s and Mrs. Clauses are performers at heart who have the benevolent Spirit of Santa ingrained in their souls.

  1. Diversity – Zuhoo was the first virtual Santa program to fully embrace and promote a more diverse cast of Santa and Mrs. Claus performers. We believe that parents should get the Santa experience they want for their kids. The historical image of Claus is great for some, but it’s not for everyone. In addition to Santa & Mrs. Claus, we proudly feature Black Santa & Black Mrs. Claus on Zuhoo. We also offer Spanish speaking Santa and ASL (American Sign Language) Santa for children who are hearing impaired.

  1. Quantity – Zuhoo is the world’s most popular virtual Santa platform with the capacity to serve thousands of families per day across all time zones of the world. We are based in the USA where most of our Clauses are located so we have what Sam’s Club needs. We have the largest stable (get it? reindeer live in the stable…) of Santa and Mrs. Clauses professional performers on the Internet.

  1. Training – Our Clauses are committed to the craft and that means they are life’s learners always looking to get better. They attend professional Santa schools, are members of peer groups, and support each other to be the very best they can be. Our Talent team provides training that helps a Claus make the move from in-person Santa to online Santa.

  1. Technology – Zoom, Teams, or Skype are great for school and business meetings. But, for an amazing Wow virtual experience it must look like it was made with a little love and magic. Zuhoo built our own video platform using WebRTC technology which is super-fast and doesn’t require any apps or plugins to download. It looks unlike any video platform you’ve ever been on. It’s virtual experience, not just a virtual meeting.

We then built a proprietary DasherBoard (get it, Dasher…) system that feeds our Clauses information on the kids so Santa can personalize the experience as it happens. It’s really a Wow experience that kids absolutely love.

Our tech-check is as rigorous as our casting process so we can make sure you have the best results when it’s Santa time! In addition to the right bandwidth, our Clauses have late-model computers, external cameras & microphones, and lighting that, well, puts them in the best light.  

Being a Zuhoo Santa or Mrs. Claus requires an investment and commitment to being the very best. Serving customers, either from their homes, or at a Sam’s Club store, is all about consistently delivering a fun and magical experience that makes the world a better place, one child at a time.